Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the role: As Head of Partnerships, you'll own and scale two of Emma’s most powerful and complementary levers for growth: Affiliate Marketing and Reputation.
This role is perfect for a strategic and entrepreneurial leader eager to drive both short-term performance and long-term brand credibility across Europe.
Affiliate Marketing (Europe) – Consolidate, Scale, Dominate
- Merge currently fragmented affiliate teams into a unified European structure
- Build and execute a clear roadmap for affiliate growth across markets and partners
- Innovate in commission models, creative collaborations, and content strategies
- Expand our presence on loyalty and perks platforms (e.g. Corporate Benefits), reaching >80% of relevant audiences and maximizing revenue per user
- Own and expand Emma’s Share of Voice (SOV) for high-intent keywords like “best mattress” by securing dominant visibility on key affiliate websites.
- Explore expansion into new categories via affiliate-driven partnerships (e.g., pillows, bed linen)
Reputation – Rebrand and Expand Top Five
- Restructure Top Five into Emma’s Reputation Team focused on authority and discoverability
- Own and grow Emma’s visibility on review platforms (e.g. Trustpilot, marketplaces), creator content (e.g. YouTube, TikTok, Reddit), and forums
- Explore brand discoverability on AI-driven platforms (e.g. LLMs), where visibility depends on authority and trustworthiness
- Evolve Top Five from a comparison site into a scalable content and authority engine by partnering with creators or third-party brands, monetizing non-Emma listings, and localizing content per market strategy
- Develop reporting systems to track reputation exposure and sentiment across digital channels
Who we are looking for:
- 6+ years of experience in affiliate marketing, performance marketing, partnerships, or a similar leadership role
- Proven track record in leading high-performing teams across markets and functions
- Demonstrated success in B2B relationship management within e-commerce or marketplace environments
- A mix of analytical thinking and creative problem-solving to drive strategy and innovation
- Understanding of affiliate business models, performance metrics, and partner platforms (e.g. Awin, Daisycon, Amazon) is a plus
- Experience with review platforms, content partnerships, SEO, or influencer ecosystems is a plus
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
- Adaptable, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
What we offer:
- We offer a welcoming and collaborative environment were we are honest and direct. We want to excel as a team.
- We know that Emma isn’t for everyone. But if, like us, you love the thrill of a challenge, chase accelerated growth and thrive in driving change: stop looking further. We're the team that will make you discover the top of your game.
- You will become part of a group of ambitious and inspiring leaders and will be supported in your personal development. Just as we want you to make Emma grow and succeed, we will make you grow and succeed.
- Our hybrid work policy (22 days of remote work per quarter) allows flexibility, and fosters productive collaboration across teams and locations. This role can be based in either our Lisbon or Frankfurt office.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!